https://www.leqembihcp.com/
This project introduced a new, more integrated way of working for our UX and creative teams, bringing them together earlier and more closely during the prototyping and design phase.
The development of lightweight design system created by UX provided creative with a solid foundation aligned to accessibility and functional best practices. This enabled wireframes, visual design and development annotations to all move parallel, greatly reducing our timelines. The full creative expression of our STILL CAN BE Campaign was brought to life with exceptional craft and intention–translating complex clinical messaging into an experience that feels both human and high-impact. This was paired with immense strategic effort in improving the website navigation and user journey, dynamic elements, discoverability and retargeting.