AARP asked us to launch an integrated campaign to call out the ageism in American society. So we came up with #DisruptAging to say, "enough with the labels!" Millennials, Boomers, Gen Exers? Whatevers! When people of all ages come together, we transform communities and make our workforce more valuable. And we show the true worth of an ageless world.
Role: Concept, design, art direction and presentation.