A former client who left their nine to five job, founded What If Collective Co. to create a new industry paradigm for insurance. Their mission is to demystify insurance and bring together historically underserved, multicultural communities and the full ecosystem of the insurance industry.
WIC’s first program is “Coverage by Prime,” in which WIC has embarked on a partnership with celebrity & Jackson State Mississippi Coach Deion Sanders (Coach Prime) and Aflac.
I was responsible for this program’s overall look and feel which came to life as a microsite, video and other content pieces.
Role: Design, branding, website design and present to internal/external teams.